Prelude

by | Nov 14, 2019 | Reflections

New beginnings can be terrifying.

With every major change we make in life, there is always a risk. Though the risk itself can be the reason we choose not to change, it can also be a thrilling adventure. In the past few years, TJ and I have embarked on a handful of new journeys: marriage, degrees, home-ownership, careers, furry new family editions, and most recently, a new company. Ultimately, seeking creative success.

We can’t pretend like everything has worked out perfectly — but that is part of the odyssey of life. Failure is one of the reasons we choose not to take risks, but I would also argue that it is one of the most important aspects of life. Maybe it’s the teacher in me, but I believe that even the worst-case-scenario can provide the most important life lessons. The way we overcome our hurdles and hardships has far more of an impact than our success stories. We learn more from failure than from success.

It may be pretty gutsy of me to mention failure in the wake of starting a new business, but in our case, it has helped to shape the very core of Apoth Creative. TJ has been designing for just over a decade, and through his experiences with various creative agencies, he has learned what works and what doesn’t. The latter has been his biggest inspiration for starting Apoth. TJ believes that he can offer a more successful and personalized approach to design — and I agree.

I may not be a designer, but I am a creative, and I’m pretty confident I know TJ better than any other person in the world (one of the many benefits to having a life-partner). TJ is one of the most genuine and authentic people I have ever met — it’s one of the many reasons I love the guy. He is a listener. Some would interpret this quality as “shy” or “quiet”, but really, he is so attentive that he remembers the tiny details about individuals and their stories. That is what I believe makes him such a great designer. When he creates, he can perfectly capture someone else’s vision because he values getting to know them on an individual level.

It has been TJ’s dream to start his own creative studio, and with everything falling into place, it seems like the perfect time to set that dream into motion. I am so unbelievably excited to share this new journey with him — as both a partner and a contributor. We hope that you too are excited for this new adventure and that you will join us as a part of the Apoth family.

So, here’s to new beginnings, great partnerships, and seeking creative success.

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We’re located in the western Chicago suburb of Lombard. If you’re not, we live in an age of technology — we have methods of connecting — even though a face-to-face over coffee is ideal.

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